3D device illustrations for device launch and Marketing materials
Vascutek were launching a new device system for aortic intervention. As part of this launch the marketing team were looking for updated graphics that married with their new website and branding.
Having reviewed their internal library, our goals were to create illustrations that could be re purposed for a variety of marketing materials. Working closely with the device engineers we created 3D models of the stents and pathological anatomy to best showcase the devices’ key features. As part of our production and final delivery we made sure that the lighting setup for the 3D models allowed them to be used on multiple colored backgrounds. This provided some longevity in model usage, should the overall brand colors change in future.