Charing Cross attendees understand data, because of this I included engaging and interesting pathological CT imagery.

Charing Cross attendees understand data, because of this I included engaging and interesting pathological CT imagery.

MailChimp campaigns were designed with a cohesive look and sent to Vascutek's distributors so that they can easily share with their customers to help promote the events that take place at Charing Cross as well as at Vascutek's pavilion.

MailChimp campaigns were designed with a cohesive look and sent to Vascutek's distributors so that they can easily share with their customers to help promote the events that take place at Charing Cross as well as at Vascutek's pavilion.

We wanted to make it easy for people to find Vascutek at the congress. Included in each communication were images and downloads of floorplans.

We wanted to make it easy for people to find Vascutek at the congress. Included in each communication were images and downloads of floorplans.

The floorplan was also shared on Vascutek's social media channels.

The floorplan was also shared on Vascutek's social media channels.

MailChimp, Twitter and LinkedIn campaign for Vascutek at Charing Cross 2017

CLIENT
Vascutek Ltd. 

CHALLENGE
Vascutek’s digital presence during this important congress had been small in previous years. Because of this they did not have any usable data to see the impact of whether their social media presence had any effect on visitor numbers to their website.

Their goal for the campaign was to increase social media presence, web traffic to their website and track where these visits were coming from. In addition their branding needed updating to reflect the new design of their website.

SOLUTION
As a solution we created a digital campaign that spanned across three channels where they had their largest audiences: Twitter, LinkedIn and MailChimp. Their updated website style was incorporated on all digital marketing media, putting forth a unified and modern brand that was to be unveiled at the congress.

As part of this campaign we implemented tracking codes and set up the company’s Google Analytics so that they can have trackable data that will help them measure the success of each digital ad as well as visitors to their website.

RESULTS
Traffic to Vascutek’s website was increased dramatically, in comparison to previous years. The tracking codes allowed the marketing team to review which ads were successful on their digital media platforms. Vascutek also ended up in the top 5 Tweeters of the event.

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